Commercial Scripts: Format, Write & Develop Great Commercial Scripts

Modern writers and voice talents use different mediums to develop outstanding commercial scripts. You may write commercial scripts for radio, television, or through your YouTube channel. Whatever your message and medium, commercial scripts need a short and punchy message that can reach your audience in 15 to 60 seconds. Most good 30-second commercial scripts feature […]

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Narrator Voice 101: What Qualities Make for a Good Narrator Voice?

When we think of a great narrator voice, Morgan Freeman movie voiceovers probably first come to mind. Dozens of different voice over narration projects exist, including documentaries, business presentations, and tutorials. No matter how specialized a narrator’s niche is, you can look for a few universal qualities of a good narrator voice for your project. […]

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The Top 10 IVR Mistakes

  Many clients ask me to proof their IVR/Call Flow scripts before I voice them. I’ve identified ten common areas where people needlessly complicate their IVRs, and end up producing systems which all sound the same. You Try to Make Your Company Sound Bigger I have voiced intro messages which sometimes exceed 15-20 options — […]

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The Foundation of a Great IVR

When clients send me IVR trees to voice, the scripts are already written, usually very methodically crafted, debated over – even hotly contested among groups of decision makers within companies. In extreme cases, the script has even made its way through the legal department for final approval. It’s a rare thing when prospective clients approach […]

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IVR: The Neglected Step-Child of Your Brand

Whenever I am directed in a voiceover session (usually for a broadcast project), I’m always astounded at the level of detail that ad agencies go into to execute a radio spot. They have such a firm understanding of their client’s positioning in the market, their client’s personality, and who the target audience is. Same with websites: […]

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