IVR: The Neglected Step-Child of Your Brand

Whenever I am directed in a voiceover session (usually for a broadcast project), I’m always astounded at the level of detail that ad agencies go into to execute a radio spot. They have such a firm understanding of their client’s positioning in the market, their client’s personality, and who the target audience is. Same with websites: […]

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Common-Sense Rules for IVR

It needs to be said: too many IVR and call flow scripts are almost *designed* to frustrate. It’s clear that the typical IVR is for the company’s benefit — not the caller’s. And yet: why should it be that way? Sure — the IVR assists companies in sorting the caller into various departments — to better […]

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IVR Basics: What Is an IVR System? How Does It Work?

If you’re growing your business and heard from someone that an IVR system can help, you might be wondering “What is an IVR system?” So here’s a quick overview of how IVR systems work and how they can benefit your business. An interactive voice response (IVR) system is an automated communication technology. This system gives […]

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THE MISSING PIECE IN THE RE-SELLER PARADIGM

You sold a system, and your customer is excited about getting it up and running. All pre-planning of the call flow is done; lines have been configured and extensions assigned. Just before the system is prepped to go live, the realization hits both you and your client at the same time: Someone’s going to have […]

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Voice Talent Online: How To Find & Connect with the Best Voice Talent

Great Ways To Hire Voice Talent Online If your business has a project that requires voice talent, it’s important that you get the right person to help communicate your message. On the one hand, just hiring the first professional name that is referred to you can be a hit-or-miss proposition, so you’ll want to do […]

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